D • C

Design and art direction for AG1 (formerly Athletic Greens). Creative Direction by Jake Gascoyne. Designed in collaboration with Alyssa Gribble, Serena Bruce. Production by Wes Auburn and Iris Hung.

In-studio photography art direction to show the product in use, as well as build modular visual assets that can be composited for performance marketing needs.

Website refresh explorations based on customer journeys, need states, and propositions, utilizing in-studio photography (product and ingredients), on-location lifestyle photography (product in use), and visual diagrams (to demonstrate mechanisms).

Welcome guide to help orient new customers on how to use and store AG1, as well as features and benefits from the product.

Cross-functional high season toolkits to enable all parts of the marketing organization to communicate and execute the campaign from a single source of truth.

D A N T E C A R L O S is an independent graphic and book designer. His projects include commissions for cultural institutions, spaces, artists, agencies, and local businesses.

He currently is based in Portland. For more information or inquiries, contact Dante at ddddd@dantecarlos.info

S E L E C T E D C L I E N T S The Aspen Institute, Armory Center for the Arts, Bloomberg View, Carnegie Institute of Art, CB2, Cherry and Martin, Coca-Cola Corporation, Craft and Folk Art Museum, Good Magazine, Institute of Contemporary Art (Miami), Institute of Contemporary Art (Philadelphia), Kurimanzutto, Kohler, Levi’s, Midway Contemporary Art, Motorola, MTV Networks, Museum of Arts and Design, M+, NBC/Telemundo, The New York Times, Sony, The Third Rail, Walker Art Center, UCLA